J.P. Morgan was looking to make their 2017 Autumn Campus events their biggest and best yet. How? By creating an immersive, networking lounge which would attract ‘the un-attracted’ in student talent.
After working with J.P. Morgan for several years, On-Campus Promotions jumped at the opportunity to create the best campus event yet!
Planning the on-campus event
On-Campus Promotions researched the most innovative and exciting technology that would allow students to immerse themselves in J.P. Morgan’s culture, the people who work there and the career opportunities available.
We knew it wasn’t all about the technology though; what do students love more than anything? Free stuff!
After months of research and planning, we came up with the ‘Step into J.P. Morgan’ experience. This proposal encompassed a fresh smoothie bar, an interactive video wall, games on a touch table and a #hashtag printer. This was all housed in a 10 metre fully branded inflatable dome, which we were sure would catch the attention of any students on campus!
During the event
We managed everything from sourcing suppliers, designing the creatives, promoting the event through Brand Representatives based on the chosen campuses, logistics and event management. This ensured that every event at chosen universities ran smoothly!
Each event was placed in an area of high footfall to ensure J.P Morgan received the maximum number of ‘un-attracted’ students.
Before we knew it, there was a huge buzz on every campus we visited, with students forming queues to take a look at what was going on inside! All students were greeted by our Brand Representatives and J.P. Morgan business representatives, who showed them around the event and spoke to them about career opportunities.
The ‘Step into J.P Morgan’ campaign was a huge success! We hit our target of ‘attracting the un-attracted,’ captured lots of great data and most of all, students absolutely loved the event.
Overall, the campaign resulted in:
- 210,000 estimated brand views across 7 universities
- 2,139 students’ data was captured
- 61% of this data were students studying non-traditional subjects
- 99% of students rated the event as ‘very good’ to ‘excellent’
How can On-Campus Promotions help you?
If you’re interested in getting your brand out on campus but don’t have the manpower, we can help!
Give your account manager a call or get in touch via our contact form below.